Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


Pay Per Click (PPC) refers to an advertising model that only requires a marketer to pay when an ad is clicked. This is a highly attractive option for many types of Internet ads, such as banner ads, whose audiences often suffer from banner blindness.