Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

CPCV

Cost Per Completed View (advertising cost / completed view). This means that advertisers pay each time a video has been viewed through to completion. In a CPCV model, CPCV advertising is when the advertiser is paying for a view, versus in other campaign pricing models such as a CPI (cost per install) model, where the user must follow the call to action at the end of the video in order for an advertiser to pay.

Rather than paying per ad impression, some of which are only for a few seconds as opposed for the full, completed video, using a CPCV model with your ad network can ensure your ads are having maximum impact on users, as well as giving advertisers a stronger chance at winning the coveted first impression.