Terms and definitions in messaging
Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
Rich Business Messaging (RBM) is a communication between users and Brands, via mobile-telephone carriers, aiming at replacing SMS messages with a text-message system that is richer, provides phonebook polling (for service discovery), and transmit multimedia and action links.