Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.


Cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires first app open. Formula: CPI = Cost / Number of Installs.