Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


Cost per install advertising model where the advertiser pays a publisher for each installation linked to the ad, of a mobile app. This action requires first app open. Formula: CPI = Cost / Number of Installs.