Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Tracking URL

Tracking URLs are pretty useful tools that allow enterprises to keep track of how effective their marketing campaigns. Tracking URLs are often used when directing traffic to a specific landing page or to action. Examples include pay per click campaigns, bulk messaging, and banner ads. Tracking URLs track certain elements when a link is clicked. Tracking URLs are easy to create, use, and are very beneficial. Keeping track of the effectiveness of marketing campaigns in Messaggio can help you create more revenue.