Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


Originated in Japan, the word Emoji comes from the Japanese “e” meaning picture and “moji” meaning character and popularised on Japanese mobile phones in the late 1990’s. Once adopted by Apple and Google in 2011 they have become a global phenomenon. They are now often referenced in phone OS updates.