Terms and definitions in messaging
Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
Average Revenue Per Unit, or Average Revenue Per User (both in common usage). This refers to the amount of gross revenue a carrier can expect, on average, from its customers. Typically computed on monthly, quarterly, and annual basis.