Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


Average Revenue Per Unit, or Average Revenue Per User (both in common usage). This refers to the amount of gross revenue a carrier can expect, on average, from its customers. Typically computed on monthly, quarterly, and annual basis.