Viber Ads — instant distribution and fast results

Viber’s popularity is growing day by day. Today it’s one of the three most popular instant messengers.

Viber Ads Features

Post-call

Use the momentum of the customer’s active attention.

  • Ads pop up as soon as a Viber call ends, or 40 seconds after a Viber call is left unanswered.
  • Visually rich banner contains a short text + image linked to an URL that tracks user interaction with the ad.
  • Mobile device adaptation, cost per thousand impressions, native and unobtrusive format.
Read more: Business chat inbox
Post-call

Business chat inbox — a format exclusive to Russia

Managing brands and customers is easier and more effective than ever.

  • Attract users by demonstrating ads in the environment that’s familiar to them.
  • High CTR: just one click away from the chat list, which is the most viewed screen of the messenger.
  • Utilize seasonal user visit increase during holidays and events.
Read more: Ads on the main chat screen and in the call list
Business chat inbox

Main Chat Screen and Call tab

Meet users as soon as they start to use the messenger.

  • Ads appear in the upper half of the Call screen, bringing the call and the contact list together.
  • Outreach to all users looking for a specific user contact or going through their call list.
  • Mobile device adaptation, cost per thousand impressions, native and unobtrusive format.
Read more: Chat Extensions

Chat extensions

Connect users when they are the most active.

  • Ads pop up in the mobile app, in the Chat Extensions menu.
  • Users get acquainted with the offer while they are chatting with their friends, exchange content and gifs, and are the most engaged and relaxed.
  • Format is integrated natively, with 10 million potential impressions per day.
  • Available for Android only, the iOS version is coming.
Read more: Desktop Display
Chat extensions — дополнения для чата

Desktop Display

Connect, interact, and sell to the global audience.

  • Ads pop up on the left side of the screen under the Viber contact list.
  • Contains a short text + image linked to an URL that tracks user interaction with the ad.
  • Media format for PCs, cost per thousand impressions.
Read more: Desktop Video

Desktop Video

Engage and retain customers through video ads demonstration.

  • Ads pop up on the left side of the screen under the Viber contact list.
  • Loads in a userspace screen 300 x 250 and plays automatically.
  • Sound is off by default. There’s an ON/OFF sound button.
  • Video format, ads are shown on PCs only, cost per thousand impressions.
Back to: Post-call

The advantages of Viber mass messaging
and targeted ads through Messaggio

Interact with clients and build relationships with the help of Viber ads. Use the advantages of Viber advertising and scale your brand recognition in one of the most popular instant messengers in the world.

The global number of registered Viber users is more than 1 billion people. That level of popularity is obviously perfect for distributing ads via Viber.

The established Viber advertisement rules make burner SIMs impossible to use for mass messaging. The messenger’s team diligently tracks and blocks them.

With the Viber messenger’s help, you’ll be able to reach and engage a new audience with your brand.

Create Messaggio account

Messaggio platform not only allows to send promotional messages but to carry out targeted advertising campaigns via Viber based on demographics and user interests.

Messaggio is Viber’s official partner in sending promotional messages and carrying out advertising campaigns.

Frequently Asked Questions

If you don’t see an answer to your question, you can send us an email from our contact form.

Viber provides placements for high-converting ad formats that attract, intrigue and lead to a purchase:

  • Post-call
  • Main Chat Screen and Call tab
  • Chat extensions
  • Desktop Display
  • Desktop Video
Learn more about formats and advertising in the Viber app here.

Every Viber Ads format has its own banner size:

  • Post-call: 300×250 for banner creative only, 300×156 for native placement with text
  • Main Chat Screen and Call tab: image size — 208x208px
  • Chat extensions: image size — 224x224px
  • Desktop Display:300×250 PNG/JPG (image part should be 300×180 or Image part should be 300×180 + text 300×250), Icon size — 50×50 PNG/JPG
  • Desktop video: file size and length — 50 МБ and 2 minutes maximum
Learn more about formats and advertising in the Viber app here.

Yes, the maximum period of an advertising campaign is 3 weeks.

An advertising campaign in Viber provides the following advantages for business:

  • Targeting. Ads are shown only to the audience that fits to the demographic and geographical characteristics and interests you have chosen.
  • Versatility. Advertising formats are available for both marketing and performance tasks.
  • Recognition. You stand out from the competitors by showing ads in one of the most popular messengers in the world.
  • Global coverage. Ads are shown in any country, which allows you to tell users about the brand from all over the world.

  • Signing the Agreement. You’re free to choose electronic signature or paper agreement with any of Messaggio branches worldwide.
  • Fill out the brief. Enter your contact details, budget, desired targeting and ad display dates in the brief.
  • Set up an advertising campaign. Messaggio approves the brief and creatives with Viber. After that, Viber launches an advertising campaign.
  • Promote your business in Viber app. Attract new customers through advertising in one of the most popular instant messengers!

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