Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.


A general term referring to technologies which allow a central system (such as the network) to "push" (send) information spontaneously and quickly to a user without any action on the part of the user or the mobile device.

A very common "push" technology is email. "Push" emails are directly "pushed" to the mobile device as soon as the email server receives them and it is not necessary for either the user or the device to manually or automatically check for new emails at regular intervals.

Mobile Push notifications make use of services provided by mobile operating systems to send a message directly to the user’s device. Because the operating system handles the messaging itself, a push message can be sent and received at any time, even when the app isn’t running.