Powerful multichannel messaging platform
The SMS notification service has been and still is a standard way to notify customers, the most effective tool for mobile marketing. A large number of related technologies contribute to the organization of high-quality message delivery: MNP services, messaging platforms, delivery testing services, Verified SMS, and so on. Despite the great activity of OTT messengers, SMS remains a popular way of communication.
The development of neural networks, increasing the availability of mobile Internet and the spread of smartphones provided an excellent field for the activities of OTT messengers: more and more marketing tools for business have begun to include brand interaction with the client through the chatbot via multiple communication channels.
Viber messenger has established itself as the most friendly to mass messaging OTT messenger. Many companies started their journey and gained experience in multichannel communications due to Viber business messages.
The technological and flexible mobile marketing market is always open to new and functional solutions that allow brands to be on the same wave with their customers and provide customer support in modern ways. WhatsApp Business API is a promising technology that has yet to reach its potential and bring new user experience to our world.
RCS is a new standard for communication between mobile users (P2P), as well as an approved standard for the interaction of brands with their customers. GSMA as the largest association of mobile carriers has developed a universal protocol that should replace usual SMS for everyone. A lot of new features including Rich Business Messaging that were previously available only to OTT messengers users will be a reality for the brands.