Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

CTR

Click-Trough Rate, a ratio of clicks to ad impressions which is obtained by dividing the number of users who clicked on an ad by the number of total impressions. Formula: CTR = Number of Clicks / Impressions.