Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Web Push

Web push notifications are a technology that advertisers use to communicate brief alerts to customers – even if these users don’t have mobile app. These notifications work through desktop or mobile browsers as long as the user opts into receiving messages.

Web push notifications in Messaggio is a feature that allows mobile marketers to send browser-based notifications to users.

You can create web push campaigns to all your users or specific user segments based on past or live user behaviour, user properties, or a combination of both.