Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Remarketing

After a marketing campaign, some people may have come to your website and were interested in your product but did not make a purchase. Appealing to that unique group again for a return visit is remarketing. Remarketing is also referred to as “conversion marketing” because of the idea that the person is continuing down the buying cycle, hopefully leading to a conversion. It’s important to follow up with your website’s visitors using remarketing.