Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.
Create account for SMS messaging Check integrations

Remarketing

After a marketing campaign, some people may have come to your website and were interested in your product but did not make a purchase. Appealing to that unique group again for a return visit is remarketing. Remarketing is also referred to as “conversion marketing” because of the idea that the person is continuing down the buying cycle, hopefully leading to a conversion. It’s important to follow up with your website’s visitors using remarketing.