Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.

Bulk SMS

Bulk SMS is a term used to describe a company sending a large amount of messages to their customers via an API (like SMPP), usually as part of a marketing campaign. Typically Bulk SMS implies messages are promotional in nature and the company is sending the exact same message to multiple recipients.