Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Bulk SMS

Bulk SMS is a term used to describe a company sending a large amount of messages to their customers via an API (like SMPP), usually as part of a marketing campaign. Typically Bulk SMS implies messages are promotional in nature and the company is sending the exact same message to multiple recipients.