Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


An Over the Air (OTA) SMS is an SMS message that is frequently used by Mobile Operators to provision or modify core network settings on your handset. These messages are used to optimize configuration settings e.g. SMS Service Center, Web settings or to provision new services such as MMS.