Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Postback URL

Tracking is one of the most important parts of the marketing analysis. In order to ensure a fair partnership, the tracking process needs to be done properly via additional HTTP request for statistical purposes. Thats why many people decide to use the Postback URL. For example, Postback URL is basically the same as CallBack, WebHook, server to server tracking, conversion, etc. All of these terms refer to the process of getting notified about a conversion event via a third-party server.