Messaggio.com Multichannel messaging platform. Viber, WhatsApp, SMS & RCS business messaging.

Mobile messaging in Healthcare

The healthcare organisations have frequently implemented campaigns to try and reduce the number of missed appointments which cost them thousands of euro annually. As well as the financial implications there is an impact on resources and an effect on waiting list times. This has been a perennial issue that is now being addressed by sending out simple reminders via multichannel messaging.

Reducing the number of Missed Appointments

There are more than 90% of adults use a mobile phone and therefore Viber, Google RCS, SMS or WhatsApp messaging has proven to be a very useful way of communicating quickly, easily and efficiently. Most people have their phone nearby at all times and statistics clearly show that most texts are read within 4 minutes. Viber is therefore a brilliant way to communicate to patients, staff and to suppliers. A simple reminder which patients can respond to using a 2-way channel is an accessible, cheap and easy way to tackle these missed appointments.

Test Results and Health Campaigns

An SMS service has a variety of applications that make it an extremely valuable resource. As well as communicating test results, sending appointment reminders and so on, they can also be used as a key part of a public health campaign to raise awareness about health conditions, health warnings or other useful information.

Using Viber bulk messaging for external communication is cheaper than other channels of communication and more effective than email.

Viber can be used internally to send communications to staff within the organisation, thus helping to save on administration, time and resources.

The Key Benefits of multichannel messaging

Healthcare organisations can exploit multichannel messaging in a number of ways to improve communication both externally and internally:

  • Sending confirmations and reminders for appointments
  • Sending out alerts to doctors, nurses and other staff
  • Informing patients of test results, or of the need to make further appointments
  • Sending health warnings or public health information
  • Communicating with suppliers
  • Reminders of overdue bills/accounts payable