Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


L is short for Extensible Markup Language. It is a specification that was developed by W3C. It is designed especially for web documents. XML is a metalanguage that allows users to define their own customisable markup language. This is especially important when attempting to display documents on the internet. XML was basically made to store and transport certain data. It defines the set of rules for encoding documents that is readable by both machines and human beings.