Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.


Interactive Voice Response (IVR) is a software application, typically used in conjunction with corporate telephony hardware, which recognises spoken commands. Typically used for helping callers navigate corporate directories and phonebooks or for other types of menu-driven services. Usually limited in the number of commands that can be recognised.