Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


Interactive Voice Response (IVR) is a software application, typically used in conjunction with corporate telephony hardware, which recognises spoken commands. Typically used for helping callers navigate corporate directories and phonebooks or for other types of menu-driven services. Usually limited in the number of commands that can be recognised.