Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.


An SMS aggregator is a company that makes sending a mobile message (SMS or MMS etc.) to any person, anywhere in the world, with one connection. SMS aggregators typically buy from multiple MNOs around the world to ensure they can achieve global reach and because of their scale, they typically will qualify for bulk discounts. The ability to “send” a message is sold to enterprises and small to medium businesses who benefit from the simplicity and affordability. The value an SMS aggregator provides is making it easier and cheaper for enterprises to deliver a message anywhere in the world, without having to integrate technically or negotiate commercially with multiple suppliers.