Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.

Deep Links

Deep links are URLs to specific pages or screens within the application. They are a way to bring a user to a specific place in the app, instead of simply leaving them at default/home screen.

Deeplinks can also bring a user to specific section of a page. For example, straight to the chat window instead of at the top of a screen.

Finally, deep links allow Apple/Google to index app so it can link to those specific sections in the app within its searches.