Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.

VAS

Offered by a mobile network or its resellers, a value-added service (VAS) generates additional revenue by offering increased benefits to subscribers. Total VAS revenue is calculated from the total of Rich Messages, SMS, data-over-cellular and information-service revenue. All other VAS revenue is considered transparent and is included with call charges or subscription revenue.