Terms and definitions in messaging

Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.
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GSM03.38

In mobile telephony GSM 03.38 is a character encoding used in GSM networks for SMS (Short Message Service), CB (Cell Broadcast) and USSD (Unstructured Supplementary Service Data). The standard defines GSM 7-bit default alphabet which is mandatory for GSM handsets and network elements, but the character set is suitable only for English and a number of Western-European languages. Languages such as Chinese, Korean or Japanese must be transferred using the 16-bit UCS-2 character encoding. A limited number of languages, like Portuguese, Spanish, Turkish and a number of languages used in India may use 7-bit encoding with national language shift table defined in GSM03.38. For binary messages, 8-bit encoding is used.