Terms and definitions in messaging
Multichannel messaging service is based on a variety of telecommunication and Internet technologies. In the description of services, we often use abbreviations that may not always be known to you. Here we have compiled a glossary of terms and definitions used in the industry.
By the way, you can create account and send SMS to your customers via Dashboard, plugin or API integration.
Alpha Name
Synonym for “Sender ID”, a parameter used to specify the sender of the message, but mostly in SMS, while SenderID is a term for Rich Messaging as well. An alfaname can be in the form of a number, a word, or a combination of both. If you wish to send messages from particular numbers or names, you might be required to register them. Alfa-name consisting of numbers only is referred to as a ‘numeric’ sender.
If a sender includes a non-numeric character (e.g. the letter ‘C’), it is referred to as an ‘alpha-numeric’, for example: 123Promo
If the recipient replies to the message and you’ve set the sender ID as your own mobile number, the reply will be sent to your mobile phone.
- A
- A/B Testing
- A2P SMS
- Aggregator
- AJAX
- Alpha Name
- ANSI
- API
- ARPU
- ASCII B
- Binary SMS
- Bind
- Bulk SMS C
- CDMA
- CDN
- CDR
- Concatenated SMS
- Country Code
- CPA
- CPC
- CPCV
- CPE
- CPI
- CPM
- CTR D
- Deep Links
- DEF Code
- Delivery Receipts (DLR)
- Destination Number
- Destination Operator
- Digital Wallet
- Direct Connections
- Discovery Service
- Double Opt-in