Rich Communication Services
Business Messaging

Native app for all messages

The most important advantage of RCS technology is a message delivery into the native “Messages” application, which is available on any Android smartphone on the first screen.

Unlike messengers such as WhatsApp and Viber, which are undoubtedly very popular, the standard “Messages” application is installed by default on all Android smartphones and may receive RCS business messages without any additional settings.

The standard application accommodates user chats with friends, family and colleagues, as well as SMS or RCS RBM notifications from the businesses. Such business messages are highlighted in the chat list using the branded sender ID.

Read next: RCS branded sender ID

“Verified” badge for RCS RBM senders

Registering your sender name for RCS business messaging is the approach to receive a verification badge.

An application for registering a brand name for RCS RBM includes contact details and a description of the business, as well as certain emails from your company confirming brand ownership are required later on.

This approach allows to achieve significantly better protection both for businesses and their customers from fraudulent third-party actions. Whenever your customers receive RCS business messages from your brand with “V” mark, it insures good authority of the message.

Read next: Rich card carousels

Rich card carousels

Carousel is the most powerful tool in RCS business messaging. Scrollable and attractive content with images, texts and CTA (Click-to-action) buttons yields an incredible conversion.

Google RCS RBM technology allows combining up to 10 rich cards in a single message to the client. Every rich card may contain up to 2 CTA buttons as suggested actions.

At the moment, none of the OTT messengers give businesses such a tool for up-sales, customer support and marketing campaigns. An additional advantage is that carousels are natively integrated into the “Messages” app that is standard on each phone, therefore, no extra steps are required to receive a rich card carousel from the branded sender ID.

Read next: suggested actions in RCS RBM

Suggested actions

A great opportunity to offer several ways to proceed further with your message: up to 5 suggested actions may be linked to one RCS RBM message.

Each action contains a name, tracking identifier and the necessary parameters that correspond to the essence of the action: geolocation coordinates, phone number to call or text, calendar event or quick response text.More available suggested actions:

More available suggested actions:

• Quick reply to the chat
• URL web link (opens in browser)
• Add the calendar event
• User’s current geolocation details
• Map view (coordinates provided)
• Dial a number

Extended delivery statuses

The RCS RBM technology allows business to obtain significantly more detailed information regarding the message delivery status comparing to SMS.

Statuses and utm tags in suggested actions help business to better analyze customer engagement and supplement marketing research with precise data on user behavior.

If the client replies and starts conversation with the brand, those messages have delivery statuses displayed in a very common way to the client: Sent, Received, Delivered, Read.

Message delivery statuses (to the client’s device):

• Sent
• Delivered
• Read
• RCS not enabled, etc.

Chatting with a brand

Your business can use chatbots, live agents or other support service to maintain conversations with the clients.

It’s a new user experience of interacting with your business in a comfortable surroundings of customary practice.

Many processes that are significant for the business, but time-consuming for the client, may be shifted to a chat. Native communication convenience increases customer loyalty to the brand and assists upsales.

SMS fallback

RCS is a wonderful technology that gives a lot of opportunities for businesses to communicate with individuals.

It’s a totally new customer experience of interacting with your business in a native chat manner.

Still not all mobile devices and carriers comply with this standard yet. In order to reach the recipient in any way, a business has a solution of using a bunch of RCS RBM followed by SMS messaging via Messaggio multichannel messaging platform*.

Whereas basic SMS message from the brand does not look as attractive as RCS RBM, the important information will be delivered to the customers.

Check out our solution Verified SMS by Google and find how Messaggio helps you to set up RCS RBM sender, SMS sender and fallback to SMS.