Viber ad suite: how to use it
Table of contents:
If bulk messaging is not enough for the desired reach due to an insufficient client base, launch advertising on Viber and attract new users who are potentially interested in your product. Viber’s flexible targeting options will help you with this.
This article will tell you what ad placements Viber offers and how to set up ads in the messenger.
About Viber ads
Viber ad is targeted advertising on messenger placements. Advertisements in Viber are selected based on the interests of users, the messenger does not impose irrelevant offers on the audience. This increases the chances for advertisers to receive positive feedback from potential customers.
Viber ad placements
Viber provides 7 ad formats. These are 7 placements of different forms and tasks at the points of concentration of the user’s active attention. Formats are natively built into the messenger interface.
Viber offers to place both banner and video ads, as well as text and image ads. There are mobile and desktop placements. More about each of them:
Advice from Messaggio
Viber ad features
Let’s talk about the features of advertising in Viber in the FAQ format.
What targeting options are available for ads on Viber?
In Viber, you can set up narrow segments for targeting ad campaigns. To do this, it is necessary to select the socio-demographic characteristics, behavioral characteristics, and interests of the target audience.
Available targeting for Viber ads
|Socio-demographic and behavioral characteristics||Interests|
(the user’s subscriptions to Viber communities are taken into account)
|Age (groups: 18-24, 25-34, 34-50)|
GEO (City / Region)
Connection type (2G, 3G, 4G, Wi-Fi)
Browser / Browser Language
Manufacturer (mobile apps only)
Business and finance
Party and celebration
Family and kids
Food and drinks
Pets and animals
Sport and Fitness
Style and Fashion
Phone calls —
users who call to other countries via Viber
How long can a Viber ad campaign last?
The maximum period of an advertising campaign in the messenger is 3 weeks. Ads can be paused. If you are planning a longer campaign, it can be negotiated with Viber on an individual basis.
How many campaigns can I launch?
You can launch any number of campaigns. The number of banners is also unlimited.
I want to attract new users only and not show ads to current customers. What to do?
In Viber, you can make stop lists for displaying ads. Create a stop list with the phone numbers of your current customers, and they will be excluded from the ad campaign audience.
Many users find banner ads intrusive. Could frequent advertising harm the brand’s reputation?
To prevent users from getting tired of the same ads, the number of impressions per user can be limited.
Algorithm for setting up ads in Viber
Viber does not offer a personal dashboard for setting up advertising campaigns. Viber ad is organized by Viber partners. One of these is the Messaggio multichannel customer communication service. You can launch targeted ads on Viber through Messaggio in this way:
- Messaggio’s manager invites you to fill out an advertisement brief. In the brief, you must specify the timing of the advertising campaign, countries for impressions, placements, links to landing pages (including UTM tags), budget. It is also necessary to select the targeting, indicating the socio-demographic characteristics of the users who need to be reached and their interests — based on this information, audience segments will be formed for an advertising campaign.
- Messaggio’s manager calculates the planned number of impressions for your budget and sends you a business proposal.
- You pay the bill, then Messaggio sends the brief to Viber.
- You prepare and send ad layouts to Messaggio. Messaggio coordinates them with Viber. If the ad layouts meet the requirements, Viber launches ads. If the ad layouts do not fit the ad formats, they are returned for revision.
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