Tech analysts had predicted that the future would be mobile for nearly two decades. It seems like the future has finally arrived with an estimated 2.7 billion mobile users worldwide. Marketers and advertisers have adjusted to this modern reality and, therefore, have explored innovative ways like SMS marketing and SMS

If you haven't done the math, checked the whole marketing funnel, or put the right funds aside, then you're probably not going anywhere with your marketing strategy. Marketing is a problem if the costs are not identified. What's even more critical is to know the outcomes after the making all

Is bulk SMS a worthy marketing tool? One may ask this question. Why should someone choose bulk SMS marketing when they have so many ways to get in touch with the target audience. Well, the answer is simple; almost 90% of texts are read in first three minutes. And a

This makes Viber Business an outstanding marketing and customer engagement platform. As per Google Statistics, Viber Business is the best marketing solution for your business. And that’s not all! With over a billion users spread in almost 200 countries, Viber messages have an exceptional delivery rate of nearly 100%. And

Let me put the bottom line upfront! If the SMS campaign isn't at the very heart of your mobile marketing policy, you are doing it wrong. The bulk SMS has the broadest reach possible today because no matter what, all mobile phones are SMS enabled. Coca-Cola spends 70% of its