Requirements for the content and format of Viber messages

Viber is one of the most popular messengers in Russia, Ukraine, Hungary, as well as the Philippines, and Vietnam. Viber users send each other over 20 messages every day. Use the opportunity to reach a huge audience with bulk messaging. And if you want your messages to be moderated without difficulty, we recommend to check out the requirements of the messenger in this guide.

You can use 4 layouts for your message template:

  • Text
  • Image
  • Text + button
  • Text + image + button

The allowed length of a business message in Viber is no more than 1,000 characters.

When you add emoji to the text, remember that each emoji takes several characters. For example, a smiley takes 8 characters, a heart - 7 characters, etc. When you hover over an emoji, its transliteration is displayed.

Important!

Emoji messages cannot be registered in service and transaction messages. Emoji can only be used in promotional dispatch.

The maximum image size that you can use in a Viber message is 1600x1200px, up to 2MB. The image can be uploaded from the device when creating the layout, or selected from the gallery of previously uploaded images.

The list of industries for which sending business messages to Viber is not available:

  • Political parties or organizations with a political nature
  • Gambling and Trade - online and offline casino businesses, sports betting, bidding, lottery, bitcoin, binary options and forex companies
  • Credit/loan services and pawn shops unless these services are offered by a registered financial institution such as banks and services that are endorsed by banks
  • Content with sexual nature and any other adult content
  • Tobacco related services
  • Alcohol related services
  • Businesses that are involved in weapons and drug trade
  • Open portals/blogs that have no control over the published content, for example; Internet websites that allow its users to create content and share it
  • Religious services including churches, temples, mosques etc
  • Online spiritual services such as tarot cards readings, astrological mapping, etc
  • Companies that are considered to be Viber’s competitors, as decided by Viber, in its sole discretion

For information on the rules for a Viber Sender ID, go to the «Viber Sender ID requirements» section.

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